After moving in to their Athens Five Points location a couple of years ago, we kept hearing rave reviews about Independent Baking Co., and upon our first bite, we were hooked. There has become a cult like following of this small mom and pop operation, and we hope to give you an idea why. Between the sweets – that will haunt any dieters dreams, and the fresh loaves of bread served up daily – they have become a staple of our grocery runs and holiday and dinner party preparations. So we were very excited when we had the opportunity to shoot the images for their new website. Hopefully these shots show the love that the wonderful people at Independent put into what they do.
Naturally, a lot of our shoots require us to roll out of bed at times that we would not prefer, but this may have set a record for the earliest we have been up for a local shoot. As we arrived, the good people at Independent were already doing their thing. Steam pours out the door as we step in from the morning chill. Between the prep work and manning the ovens, the choreography on display was magnificent. The employees seamlessly worked together to prepare the menu of items that Athens lines up for every day.
With sunrise just lighting up the outside world, we were pleased to discover that the attention to detail was not spared in their approach to crafting awesome coffee and espresso.
And if there is a more perfect combination than a cappuccino and fresh-out-of-the-oven pastries, I don't know if I have experienced it.
As regular customers, we went into this shoot thinking we had an idea of what to expect. In the end, the project gave us even more reason to swing by and visit the fine folks of Independent. You wont find a better group of people, or a more exquisite chocolate croissant anywhere. So check out the slick new site that our good friends at the Adsmith created, and discover why everyone is talking about Independent Baking Co.